IndexNow is an open-source push protocol designed to instantly notify participating search engines whenever a website publishes, updates, or deletes content. Instead of waiting for search engines to crawl sites periodically (the traditional "pull" method), IndexNow allows websites to proactively send a ping that alerts search engines to specific URL changes, enabling much faster indexing and updating of search results.
Here is how IndexNow works in practice:
- A website owner publishes new content, updates existing pages, or removes content.
- The website sends an instant notification (ping) via the IndexNow API to participating search engines.
- These search engines immediately prioritize crawling and indexing the notified URLs, significantly reducing the delay before changes appear in search results.
Key benefits of IndexNow include:
- Faster indexing: New or updated content appears in search results more quickly.
- Efficiency: Search engines reduce unnecessary crawling by focusing only on notified URLs, saving bandwidth and server resources.
- Improved resource allocation: Search engines can better manage their crawling resources, leading to fresher and more relevant search results.
- Greater control: Website owners can ensure search engines are aware of the most current version of their pages, which is especially useful for dynamic sites like e-commerce.
Search engines supporting IndexNow currently include Microsoft Bing, Yandex (Russia’s largest search engine), and Seznam.cz (popular in the Czech Republic). Google has not fully adopted IndexNow yet but has tested it and may consider integration in the future.
Because IndexNow is an open standard, it encourages wider adoption and innovation in web indexing, marking a new era in how search engines discover and update web content.
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