Technical SEO Checklist para sa Pilipinong Websites

Direktang sagot: Narito ang isang praktikal at komprehensibong Technical SEO checklist na iniakma para sa mga Pilipinong website — nakaayos ayon prayoridad (mabilis na mga pagkukumpuni) hanggang sa mas malalim na audit items, kasama mga tool at mga lokal na konsiderasyon para sa Pilipinas.

Mahahalagang paalala bago magsimula: bawat item may kasamang kung bakit at tool/command na gamitin; simulan sa crawl & indexability, bilis at mobile, security, pagkatapos on‑page technical, structured data, at site architecture/internal linking.

Mabilis na checklist (Unahin)

Siguruhing HTTPS ang buong site; i-redirect ang HTTP → HTTPS gamit ang 301 at ayusin ang mixed content errors (SSL certificate, auto‑renew). Softtrix at iba’y nagpapatunay na HTTPS ay mahalaga sa SEO at seguridad.
Suriin robots.txt at robots meta tags; alisin mga di‑sinasadyang block at i-verify important pages ay hindi naka‑noindex.
I‑submit/validate XML sitemap sa Google Search Console; tiyakin kasama lang ang indexable pages at updated ang lastmod kapag may pagbabago.
Ayusin mga redirect chains at broken links (gamit ang 301 para sa permanent redirects, iwasan 302 kung hindi temporary) at punasan ang 4xx/5xx errors.
Pagandahin ang Core Web Vitals: LCP < 2.5s, CLS < 0.1, FID/INP ayon sa kasalukuyang Google guidance — i-audit gamit ang PageSpeed Insights / Lighthouse.

Crawlability & Indexation (detalyado)

Crawl site offline gamit ang Screaming Frog o Sitebulb para makita blocked pages, duplicate titles, meta robots, canonical issues.
I‑check Google Search Console: Coverage report (errors, excluded pages), URL Inspection para sa important pages, at Removals kung kailangan i‑pull panandalian.
Robots.txt: tiyakin walang accidental Disallow sa core sections; gamitin robots.txt tester sa Search Console para beripikasyon.
Canonical tags: ilagay self‑canonical o pointing canonical sa preferred URL para maiwasan duplicate content at canonical loops.

Site Architecture & Internal Linking

Limitahan crawl depth: pangunahing page ay hindi lalampas sa ~3 clicks mula sa homepage; gumamit ng breadcrumb at klarong taxonomy.
Internal linking: maglagay ng contextual internal links patungo sa mga priority pages; iwasan orphan pages.
URL structure: short, human‑readable, keyword‑relevant; iwasan session IDs at maraming query parameters.

Speed & Performance (praktikal na hakbang)

Gamitin PageSpeed Insights / Lighthouse para top pages at implement recommended fixes (image compression, next‑gen formats WebP/AVIF, lazy loading, minimize JS/CSS, critical CSS).
Critical rendering path: defer non‑critical JS, preconnect / preload fonts at important resources; compress responses (Brotli/Gzip) at gamitin HTTP/2 o HTTP/3 kung supported.
I‑optimize images: tama resolution, responsive srcset, descriptive alt text at compressed formats (tools: Squoosh, ImageOptim; CMS plugins para sa automatic conversion).

Mobile & Responsiveness

I‑test gamit ang Google Mobile‑Friendly Test at Lighthouse mobile audit; tiyakin identical content sa mobile at desktop (avoid mobile‑only hidden content) at maayos ang touch targets.
Design for slow mobile networks: prioritize resource loading, AMP lang kung may malinaw na benepisyo sa inyong use case.

Structured Data & SERP Enhancements

Implement schema.org structured data para sa Product, LocalBusiness, Breadcrumb, FAQ, Article ayon sa nilalaman; i-verify sa Rich Results Test at Search Console enhancements.
Local SEO: para sa mga branch/physical businesses sa Pilipinas, gamitin LocalBusiness/Organization markup at tiyaking consistent ang NAP (Name, Address, Phone) pati Google Business Profile listing.

On‑page Technical Elements

Title tags: unique, descriptive, <~60 characters; Meta descriptions: compelling, unique, ~150–160 chars.
Headings: tama ang H1 per page, logical H2/H3 hierarchy; keywords natural at hindi stuffed.
Image alt text: descriptive at tumutulong accessibility; lagyan ng lang attribute at filename na naglalarawan.
hreflang: kung meron multi‑language (Tagalog/English o regional), implement hreflang tags at tiyaking walang conflict; magsumite ng hreflang sitemap kung malaki ang site.

Duplicate Content & Canonicals

Hanapin duplicate pages (parameter variants, printer pages) at gamitin canonical tags o 301 redirects; konsolidahin content kung pareho ang intent.
Monitor pag‑crawl ng pagduplicate at “crawled but not indexed” issues sa Search Console; ayusin sa pamamagitan ng pagbuti ng content quality o canonicalization.

Security & Site Health

Regular vulnerability scans, force HTTPS, tiyakin SSL auto‑renewal; ayusin mixed content at third‑party scripts na maaaring magdulot ng security warnings.
Implement Content Security Policy (CSP) at Subresource Integrity (SRI) para sa external scripts kapag praktikal.

Analytics & Monitoring

I‑configure Google Search Console at Google Analytics (o alternative analytics) at i‑verify site property (domain property kung available) para mas kumpletong data.
Gawing regular ang technical audits (monthly/quarterly), at mag‑set ng alerts para sa 5xx spikes / coverage changes sa Search Console.

Advanced / Crawl Budget (para sa malalaking site)

Para sa malalaking e‑commerce o content sites, i‑optimize crawl budget: block low‑value pages (tag archives, faceted URLs) gamit robots.txt/noindex, gumamit ng sitemap prioritization at internal linking para sa priority pages.
Pag‑monitor ng server logs para makita actual bot activity at i‑adjust server configuration o caching rules para sa high‑traffic crawls.

Lokal na konsiderasyon para sa Pilipinas

Mobile‑first at mabagal na network optimization mahalaga dahil mataas ang mobile usage sa PH; i‑prioritize lightweight pages at fast TTFB.
Lokal na schema (LocalBusiness), consistent NAP sa GMB/Google Business Profile, at pagsama ng Filipino terms o place names sa content kung target ang lokal na traffic.
Gumamit ng lokal na CDN edge points na may presence malapit sa SEA kung possible para mas mababang latency para sa PH users.

Praktikal na toolset (mga rekomendadong tools)

Crawl & audit: Screaming Frog, Sitebulb, DeepCrawl.
Page speed & CWV: Google PageSpeed Insights, Lighthouse, WebPageTest.
Search console & index: Google Search Console, Bing Webmaster Tools.
Structured data & testing: Rich Results Test, Schema Markup Validator.
Image optimization: Squoosh, ShortPixel (plugin), Cloudinary (CDN + transforms).
Server/log analysis: Cloudflare / Fastly (CDN + security), server logs + Botify or custom parsing para sa malaking site.

Checklist na pwedeng gawing action plan (short checklist for implementation)

Urgent (0–2 linggo): HTTPS complete, robots.txt & sitemap submit, fix 5xx/4xx, remove accidental noindex, fix redirect chains.
High priority (2–6 linggo): Core Web Vitals fixes (images, scripts), mobile issues, canonicalization, sitemap cleanup.
Medium (1–3 buwan): Structured data implementasyon, improve site architecture & internal linking, fix duplicate content, optimize URLs.
Ongoing: monthly technical audits, GSC monitoring, content quality checks, security scans.

Kung gusto mo, puwede kong:

Gumawa ng custom checklist na CSV/Google Sheets na naka‑order ayon sa priority para sa iyong site.
Mag‑run ng step‑by‑step na audit workflow (kung ibibigay mo ang domain) at magbalik ng top 10 technical issues na dapat ayusin.

Anong gusto mong gawin ngayon — (A) ibigay ko ang downloadable checklist (Google Sheets/CSV), (B) tumakbo ng scan sa iyong domain at magbigay ng konkretong issues, o (C) gumawa ng implementable sprint plan para sa 1 buwan?