How to Define Your Website’s Purpose and Goals Before Building

To define your website’s purpose and goals before building it, start by clearly identifying why you need the website and what you want it to achieve. This involves:

• Determining the primary function of your website, such as establishing your brand online, generating leads, selling products or services (eCommerce), educating visitors, or building credibility.
• Ensuring that the website’s purpose aligns with your overall business vision and goals so it supports your long-term strategy.
• Analyzing your target audience—who will visit your website and what their needs are—to tailor your site accordingly.
• Differentiating between your broader business goals and the specific goals for the website, recognizing that the website’s goals should serve the business goals but may be more focused or tactical.
• Setting measurable objectives for the website, such as increasing online sales by a certain percentage, generating a set number of leads, or improving brand engagement, so you can track success.

Once you have a clear purpose and goals, you can design and build your website with these objectives in mind, ensuring every element—from content to design—supports your intended outcomes.

In summary, defining your website’s purpose and goals involves:

1. Clarifying the website’s main function(s) aligned with your business vision.
2. Understanding your audience and their needs.
3. Setting specific, measurable goals for what the website should accomplish.
4. Using these insights to guide the website’s design, content, and marketing strategy.

This strategic approach increases the likelihood that your website will effectively support your business and deliver meaningful results.