To negotiate pricing effectively with Facebook Page managers, start by clearly understanding your budget and the lowest acceptable price before negotiations. When they quote a price, pause and ask how it feels to encourage them to make the first move. Be prepared to respond to common objections like "your price is too high" by asking why and focusing on the value your service provides rather than immediately lowering the price. Consider offering small concessions, such as discounts for longer contracts, to move negotiations forward without giving up too much at once. Avoid raising demands repeatedly and aim to end negotiations genuinely to build trust for future collaboration.
To set clear KPIs with Facebook Page managers, focus on measurable and relevant metrics that align with your marketing goals. Important KPIs include:
- Response rate and response time to messages, aiming for at least a 90% response rate with replies within five minutes to maintain a positive online image.
- Engagement metrics such as likes, comments, and shares within the first 20-30 minutes of posting to boost profile reach.
- Ad performance metrics like click-through rate, conversion rate, and cost per result, using Facebook Ads Manager to track these.
- Avoid focusing solely on vanity metrics like likes; instead, prioritize KPIs that drive conversions and ROI.
- Choose appropriate bidding strategies (e.g., Lowest Cost or Target Cost) based on your campaign objectives and budget.
When negotiating KPIs, be explicit about expectations and reporting frequency. Agree on how success will be measured and what actions will be taken if KPIs are not met. This clarity helps ensure accountability and aligns the Facebook Page manager’s efforts with your business goals.
In summary:
| Aspect | Key Points |
|---|---|
| Pricing Negotiation | Know your bottom line, respond to objections by emphasizing value, offer small concessions, avoid raising demands repeatedly, end genuinely. |
| KPI Setting | Focus on response rate/time, engagement within 30 minutes, conversion-related metrics, avoid vanity metrics, choose bidding strategy aligned with goals. |
| Agreement Clarity | Define KPIs clearly, set reporting cadence, agree on consequences for unmet KPIs. |
This approach helps you get fair pricing and ensures the Facebook Page manager is accountable for delivering measurable results.
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