To budget for Facebook Ads and management separately, you should allocate funds distinctly for the actual ad spend (the money Facebook uses to run your ads) and for the management services (the cost of hiring someone or a team to create, optimize, and monitor your campaigns).
Here’s how to approach it:
-
Budget for Facebook Ads (Ad Spend):
- Decide on your total ad spend based on your overall marketing goals and revenue. A common recommendation is to allocate about 5-15% of your overall revenue to Facebook ads.
- Choose between daily or lifetime budgets depending on your campaign duration and control preferences.
- Use Facebook Ads Manager to set either campaign budgets (spread across ad sets) or ad set budgets (control spending per ad set).
- Monitor key metrics like CPM (cost per thousand impressions), CPC (cost per click), CTR (click-through rate), and CPA (cost per acquisition) to optimize your ad spend.
- Start with a modest budget and increase it gradually by 10-20% every few days to improve performance.
-
Budget for Facebook Ads Management:
- Management fees depend on whether you hire a freelancer, an agency, or manage it in-house.
- Freelancers or small agencies may charge a fixed monthly fee or a percentage of your ad spend.
- Typical management fees can range from 10-20% of your ad spend or a flat monthly rate depending on the scope of work (strategy, creative development, monitoring, reporting).
- If you manage ads yourself, consider the value of your time and learning curve as part of your management cost.
- Factor in costs for creative assets, testing, and optimization efforts, which are part of management but separate from ad spend.
Example:
| Budget Component | Percentage/Amount Example |
|---|---|
| Total Marketing Budget | 100,000 PHP |
| Facebook Ad Spend | 5,000 - 15,000 PHP (5-15% of revenue) |
| Facebook Ads Management | 10-20% of ad spend (e.g., 1,000 - 3,000 PHP) |
This separation helps you clearly see how much is going directly to Facebook for ad delivery and how much is invested in professional management to maximize your ROI.
Additional tips:
- Use Facebook Ads Manager tools to track spending and performance separately for ad spend.
- Regularly review management effectiveness by comparing campaign results against management costs.
- Adjust budgets based on campaign goals: brand awareness campaigns may require different allocations than direct sales campaigns.
By budgeting separately, you maintain transparency and control over your Facebook advertising investment and can optimize both spending and management efficiency.
Ang PH Ranking ay nag-aalok ng pinakamataas na kalidad ng mga serbisyo sa website traffic sa Pilipinas. Nagbibigay kami ng iba’t ibang uri ng serbisyo sa trapiko para sa aming mga kliyente, kabilang ang website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, at TikTok traffic. Ang aming website ay may 100% kasiyahan ng customer, kaya maaari kang bumili ng malaking dami ng SEO traffic online nang may kumpiyansa. Sa halagang 720 PHP bawat buwan, maaari mong agad pataasin ang trapiko sa website, pagandahin ang SEO performance, at pataasin ang iyong mga benta!
Nahihirapan bang pumili ng traffic package? Makipag-ugnayan sa amin, at tutulungan ka ng aming staff.
Libreng Konsultasyon