Case Studies on Facebook Page Management ROI for Small and Medium Businesses

Several case studies demonstrate how Facebook page management and Facebook Meta Ads can generate significant ROI for small and medium businesses (SMBs), particularly by increasing sales, customer engagement, and brand awareness.

1. Facebook and Instagram Campaign for Galaxy Theatres
   Although not an SMB, this case study illustrates effective Facebook page management strategies that can be adapted by SMBs. The agency created location-specific social media accounts and content calendars, combined with organic and paid campaigns (page likes, traffic, and conversion ads). This resulted in a 72% increase in ticket sales, a 200% increase in Instagram followers, and a 400% increase in Instagram likes, showing how targeted Facebook management can boost ROI through engagement and conversions.

2. Facebook Meta Ads in Small Beauty Product Reselling Businesses
   A recent study focusing on small beauty product resellers highlights that Facebook Meta Ads significantly improve customer engagement and business performance. The research emphasizes optimizing Facebook ads to stand out in competitive markets, monitoring performance through metrics, and adopting sustainable practices to enhance ROI. Challenges and opportunities in using Facebook ads for small businesses are also discussed, confirming that well-managed Facebook campaigns can drive measurable business growth.

3. General Social Media ROI for Small Businesses
   A qualitative study on social media strategies for small businesses found that effective social media marketing, including Facebook, helps increase sales and revenue by targeting engaged customers and building relationships. Small business owners who develop and implement strategic social media plans can lower marketing costs and expand their customer base, which directly contributes to better ROI.

4. Additional Case Studies Proving Social Media ROI
   Collections of case studies (e.g., 66 case studies compiled on SlideShare) show how social media marketing, including Facebook, consistently increases sales, leads, and customer engagement across various industries. These studies reinforce that strategic Facebook page management and advertising can yield measurable ROI for SMBs.

Key takeaways for SMBs managing Facebook pages to maximize ROI:

• Develop location-specific or niche-focused content to engage target audiences.
• Use a mix of organic content and paid ads (page likes, traffic, conversion ads) to grow followers and drive sales.
• Monitor performance metrics regularly to optimize campaigns.
• Leverage Facebook Meta Ads to stand out in competitive markets and improve customer engagement.
• Adopt sustainable and consistent social media practices to maintain long-term growth.

These insights confirm that small and medium businesses can achieve strong ROI from Facebook page management by combining strategic content, targeted advertising, and performance monitoring.