Digital Marketing Tactics Used by iHerb

iHerb employs several digital marketing tactics to expand its global reach and increase customer engagement:

• Localized Market Research and Content: iHerb conducts detailed market surveys to understand local customer preferences and pain points, enabling the creation of bespoke, localized marketing strategies and content that resonate with specific regional audiences.

• Social Media Growth via Incentives: They launch new social media accounts with campaigns such as EDM (email direct marketing) offering discounts to early followers, which rapidly boosts follower growth and engagement without paid ads.

• Multi-Platform Marketplace Presence: iHerb operates digital storefronts on over 25 global marketplaces including Amazon UK, Amazon Australia, Walmart, Target, and Shopify, complementing their own website and mobile apps to reach diverse customer bases worldwide.

• Influencer Marketing: The company collaborates with over 300 localized niche influencers through platforms like Aspire to expand market share and enhance brand visibility in targeted regions.

• Email Direct Marketing (EDM): iHerb uses EDM campaigns to engage existing customers and incentivize social media follows or purchases, leveraging personalized offers and discounts.

These tactics collectively support iHerb’s mission to make health and wellness products accessible globally by tailoring marketing efforts to local markets, leveraging multiple sales channels, and engaging customers through influencers and targeted promotions.