Research Insights on Social Media Marketing Strategies in the Milk Tea Industry

Research on social media marketing strategies in the milk tea industry reveals several key insights:

• Social media marketing significantly boosts business performance and monthly revenue for milk tea shops, with platforms like Facebook being the most commonly used and effective for marketing products online.

• However, many milk tea brands suffer from unsystematic and single-model marketing approaches on social media. They often neglect consumer interaction and fail to diversify content and marketing forms, which results in low conversion rates from exposure to actual sales.

• To address these issues, brands are advised to tailor their marketing strategies to the characteristics of different social media platforms, diversify content, and enhance engagement with consumers to improve effectiveness.

• Analysis of social media data, such as posts and hashtags on platforms like Instagram and Twitter, can provide valuable business intelligence on brand competition and consumer trends. For example, momentum gains in brand popularity often correlate with new product launches or promotional campaigns.

• Common social media marketing methods include opening official accounts on multiple platforms (e.g., Facebook, Instagram, TikTok, WeChat), posting advertisements and event information, and partnering with food delivery apps. However, repetitive content across platforms can reduce user engagement.

In summary, effective social media marketing in the milk tea industry requires strategic platform-specific content, active consumer interaction, diversified marketing models, and data-driven insights to convert social media presence into increased sales and brand momentum.