At Google I/O 2025, Google introduced significant AI innovations centered on the Gemini models and a new AI Mode in Search, designed to enhance intelligence, interactivity, and personalization in search experiences.
Gemini Models:
- The latest Gemini 2.5 Pro and Gemini Flash models were unveiled by DeepMind. Gemini 2.5 Pro offers faster performance with improved coding, math, reasoning, and multi-step question handling capabilities. It includes a new DeepThink mode that enables multi-step reasoning for more accurate results in complex tasks like coding and math, benefiting professional and legal services.
- Gemini Flash is optimized for quick responses, ideal for real-time chatbots and instant customer support.
- These models support new "thinking budgets," allowing users to control processing power and token usage, helping manage costs for AI-powered applications.
AI Mode in Search:
- AI Mode is a new, advanced AI-powered search experience that uses Gemini 2.5 to provide deeper, more intelligent search results. It breaks down queries into subtopics and runs multiple simultaneous searches to deliver hyper-relevant content and richer insights than traditional search.
- It supports complex, multi-step questions and interactive conversations, remembering query context and history. With user permission, it can access personal data like emails and documents to provide personalized assistance.
- AI Mode includes features such as automatic summaries, product comparisons, trend analyses, and virtual try-ons for online shopping, along with agentic checkout that can filter products, check availability, and complete purchases.
- Initially launched in the U.S., AI Mode is expected to expand globally, promising to transform how users plan purchases, travel, and make business decisions.
These innovations mark a shift toward more agentic, multimodal, and context-aware AI integrated deeply into Google Search and other workflows, aiming to enhance productivity and user experience across professional, retail, and consumer domains.
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