To start selling on Amazon from abroad, follow these key steps:
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Choose Your Target Amazon Market(s)
Decide which Amazon marketplace(s) you want to sell in based on market size, demand, and competition. Popular options include the US, Europe, and Asia-Pacific markets. -
Create an Amazon Seller Account
Register for an Amazon Seller Central account. For some regions like North America, you can create a unified account to manage sales across multiple countries (US, Canada, Mexico, Brazil). For Europe or Asia-Pacific, separate country-specific accounts may be needed but can be linked for easier management. -
Understand Legal, Tax, and Compliance Requirements
Research and comply with the tax laws, customs duties, product safety, and labeling regulations of the countries where you plan to sell. These vary by country and product category. Amazon’s Service Provider Network can connect you with experts to help navigate these obligations. -
Decide on Fulfillment Method
Using Amazon FBA (Fulfillment by Amazon) is often the easiest way to sell internationally. Amazon handles storage, shipping, and customer service, and your products can earn the Prime badge. Programs like Pan-European FBA, Remote Fulfillment, or FBA Export simplify logistics depending on your location and target market. -
List and Optimize Your Products
Tailor your product listings to each market by adapting titles, descriptions, keywords, and pricing to local languages and shopping behaviors. Use Amazon’s Build International Listings (BIL) tool to sync and translate listings efficiently. -
Set Up Payment and Currency Handling
Choose a payment method that minimizes currency conversion fees and transaction charges. Services like Wise Business can help you receive Amazon payments in local currencies and pay suppliers efficiently. -
Launch and Manage Your Store
After listing products, monitor sales, customer feedback, and inventory. Maintain compliance with Amazon’s policies, especially if managing multiple accounts for different regions.
This step-by-step approach helps international sellers start and scale on Amazon by addressing account setup, legal compliance, fulfillment, and localization of listings.
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