Typical Pricing Models for Facebook Page Management Services

Typical pricing models for Facebook page management services include:

• Fixed Monthly Fee (Monthly Retainer): A flat rate covering agreed deliverables such as content posting, engagement monitoring, and reporting. Prices typically range from ₱15,000 to ₱80,000 per month depending on the service scope, with basic packages around ₱15,000–₱30,000 and full-service packages reaching ₱30,000–₱70,000 or higher for more comprehensive management.

• Hourly Rate: Charges based on actual hours worked, common for consulting or ad hoc tasks like content creation or campaign setup. Hourly rates usually range from ₱500 to ₱3,000 per hour depending on expertise and task complexity.

• Performance-Based Pricing: Fees linked to achieving specific key performance indicators (KPIs) such as engagement growth or sales conversions. This model aligns costs with results but is less common as a standalone pricing method.

• Project-Based Pricing: One-time fees for defined projects like campaign launches or page redesigns, with costs starting around ₱10,000 to ₱20,000 depending on scope and duration.

In addition to management fees, ad spend budgets are separate and variable, often starting at ₱10,000 or more monthly, depending on campaign goals and audience targeting. Facebook ad costs themselves typically range from ₱1 to ₱5 per click, with daily budgets as low as ₱100 possible for ads.

These pricing models provide flexibility for businesses to choose ongoing support, short-term projects, or performance-linked arrangements based on their needs and budget. Monthly retainers are the most common for consistent, long-term Facebook page management.