Navigating Amazon Export Central for Seamless European Market Expansion

Amazon Export Central is a streamlined tool designed to help sellers expand their business seamlessly across 39 European countries, including those without a local Amazon marketplace like Austria, Greece, and Portugal. It is part of Amazon’s broader European Export Programme, enabling sellers to export from six main Amazon marketplaces (UK, France, Germany, Italy, Spain, and the Netherlands) without creating duplicate listings or additional seller accounts.

Key points for navigating and using Export Central for European market expansion:

• Ease of Use: Sellers can enable international shipping settings across multiple stores with just three clicks, simplifying the process of cross-border selling.

• Logistics Management: Amazon handles most logistics for sellers using Fulfillment by Amazon (FBA), automatically enrolling them in the program at no extra cost. Sellers using Merchant Fulfilled Network (MFN) must set shipping rates and delivery times for international orders themselves.

• Market Reach: Export Central opens access to millions of potential customers in countries without local Amazon stores, expanding visibility and sales opportunities significantly.

• Sales Impact: Sellers activating Export Central report an average sales uplift of up to 10%, reflecting the tool’s effectiveness in boosting cross-border sales.

• Compliance: Sellers must comply with VAT regulations in destination countries. Enrolling in the Union One-Stop Shop (UOSS) can simplify VAT management for cross-border sales within Europe.

• Operational Recommendations: Before activating Export Central, sellers should review their product catalog and assess financial, tax, and operational factors to ensure sustainable international expansion.

• Shipping Settings: The tool allows sellers to adjust shipping options, with Amazon providing default rates and delivery times that can be customized before finalizing.

In summary, Export Central offers a convenient, low-barrier entry into European cross-border markets by automating logistics for FBA sellers, simplifying shipping setup for MFN sellers, and expanding reach to new countries—all while helping sellers comply with tax regulations and optimize their international sales strategy.