Seasonal Promotions and Their Impact on Enrollment

Seasonal promotions have a significant positive impact on student enrollment by influencing decision-making and attracting prospective students during peak periods.

Promotional elements such as advertising, sales promotions, public relations, and personal selling can effectively sway senior high school students' choices to enroll in undergraduate programs, as demonstrated in studies where universities redesigned their promotional strategies to increase enrollment numbers. Seasonal marketing campaigns capitalize on periods when customers (or students) are more receptive to spending or making decisions, such as during specific holidays or school admission seasons, thus boosting engagement and enrollment.

Marketing strategies that align with seasonal opportunities not only increase enrollment but also improve student retention, creating a cyclical and mutually reinforcing relationship between attracting new students and keeping them enrolled. Promotions like campus visits, open days, and exhibitions during peak enrollment seasons provide prospective students with a better understanding of the institution, further influencing their choice positively.

In summary, well-timed seasonal promotions tailored to the target audience's behavior and aligned with key enrollment periods can enhance the visibility and appeal of educational institutions, thereby increasing enrollment and retention rates.