Estimated Costs and Budgeting for Creating a Brand Identity

The estimated costs for creating a brand identity can vary widely depending on the scope, complexity, and services included. Basic packages for branding elements like logo design, business cards, brochures, and social media branding can start from around ₱14,999 for a bundled "Ultimate Branding Package" that includes multiple design assets and revisions, delivered within 7-15 days.

More comprehensive or customized branding services, especially for larger companies or complex needs, can range significantly higher—from about ₱80,000 up to ₱3,000,000—depending on factors such as company size, project complexity, and additional features like ecommerce or database integration.

Typical components of brand identity creation include:

• Market research on audience, value proposition, and competition
• Logo design (often multiple concepts and revisions)
• Business collateral design (business cards, brochures)
• Social media branding and templates
• Brand guidelines (color palettes, typography, usage rules)
• Ongoing brand monitoring and adjustments

For example, professional logo design services alone may cost from approximately $100 to $280 (roughly ₱5,500 to ₱15,400), depending on the package and deliverables such as mockups and social media samples.

In summary, budgeting for brand identity creation should consider:

• Basic branding packages: ₱10,000–₱20,000 for startups or small businesses
• Mid-range branding projects: ₱80,000 and above for more tailored, multi-element branding
• High-end or enterprise branding: Up to millions for extensive, complex branding and digital presence

This range allows businesses to select services that fit their size, goals, and budget while ensuring a cohesive and professional brand identity.