The search engine market share by device type globally and in the specified country shows Google as the dominant player across mobile, tablet, and desktop devices.
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Mobile: Google commands about 96% of the mobile search engine market worldwide as of Q2 2023, with competitors like Yandex and Yahoo holding less than 1% each. In the specified country, Google’s mobile market share is similarly dominant at over 91%.
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Tablet: Google leads tablet search with approximately 92% market share globally as of Q2 2023, followed by Bing (~4.5%) and Yandex (~1.1%).
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Desktop: Google holds around 87.5% of the desktop search engine market globally, with Bing (~6.8%) and Yahoo (~2%) trailing behind. In the specified country, Google’s desktop share is even higher at over 91%, with Bing and Yahoo sharing the remainder.
This dominance of Google across all device types highlights the critical importance of Google-centric SEO strategies for businesses aiming to maximize online visibility. Alternative search engines like Bing, Yahoo, DuckDuckGo, and Yandex collectively hold a small fraction of the market, often less than 10% combined, and their impact varies by device and region.
In summary:
| Device | Google Market Share | Key Competitors (Approximate Shares) |
|---|---|---|
| Mobile | 96% (global) | Yandex ~1%, Yahoo ~0.6% |
| Tablet | 92% (global) | Bing ~4.5%, Yandex ~1.1% |
| Desktop | 87.5% (global) | Bing ~6.8%, Yahoo ~2% |
In the specified country, Google’s market share is even more pronounced, exceeding 91% across devices.
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