To run targeted Facebook and Instagram ads for real estate effectively, focus on these key strategies:
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Use high-quality visuals such as professional photos, video walkthroughs, drone footage, and virtual tours to capture attention and increase engagement. Video ads often perform better than static images.
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Apply precise audience targeting by layering options like location (using zip codes or radius targeting), age, income, homeownership status, interests related to real estate, and behaviors. Avoid overly narrow location targeting to include potential movers from nearby areas.
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Utilize retargeting to reach users who have previously engaged with your website, listings, or ads, keeping your properties top of mind and encouraging action like booking a viewing.
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Experiment with different ad formats such as carousel ads (which showcase multiple property images in a swipeable format), lead form ads, and video ads to determine what resonates best with your audience. Carousel ads can increase clicks by around 40% compared to single-image ads.
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Craft compelling ad copy that creates urgency and excitement, for example, “This stunning 3-bedroom home won’t last! Book a private tour today,” rather than generic descriptions.
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Leverage Instagram’s and Facebook’s advanced targeting tools to build hyperlocal custom audiences, ensuring your ads reach people most likely to buy or sell in your market.
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Boost existing organic posts that are performing moderately well by turning them into sponsored ads to amplify reach while maintaining engagement.
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Set clear campaign goals (e.g., lead generation, website visits) and use Facebook’s detailed targeting options to maximize your budget and avoid wasting spend on uninterested audiences.
These strategies help real estate agents attract motivated buyers and sellers, generate quality leads, and close deals more efficiently on social media platforms.
Ang PH Ranking ay nag-aalok ng pinakamataas na kalidad ng mga serbisyo sa website traffic sa Pilipinas. Nagbibigay kami ng iba’t ibang uri ng serbisyo sa trapiko para sa aming mga kliyente, kabilang ang website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, at TikTok traffic. Ang aming website ay may 100% kasiyahan ng customer, kaya maaari kang bumili ng malaking dami ng SEO traffic online nang may kumpiyansa. Sa halagang 720 PHP bawat buwan, maaari mong agad pataasin ang trapiko sa website, pagandahin ang SEO performance, at pataasin ang iyong mga benta!
Nahihirapan bang pumili ng traffic package? Makipag-ugnayan sa amin, at tutulungan ka ng aming staff.
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