Using Google Maps Ads and Waze Ads for location-based marketing allows businesses to target potential customers precisely when they are nearby or actively searching for relevant services or products.
Google Maps Ads work by promoting your business listing directly on Google Maps (both app and desktop), showing your location as a sponsored pin or in search results. These ads are pay-per-click and can drive awareness, clicks, and foot traffic to physical stores. Advertisers can optimize campaigns by configuring their Google Business Profile, setting location-specific targeting, uploading keyword lists, and using Performance Max campaigns to advertise across Google properties. This approach is effective for local businesses aiming to capture ready-to-buy customers exploring or searching in their vicinity.
Waze Ads target drivers in real time based on their current location and route. Ads appear as promoted pins or branded icons on the Waze map, capturing attention when users are actively navigating. Waze Ads are particularly effective for sectors like fast food, fuel, retail, auto, and finance, where immediate location relevance matters. The platform plans to enhance contextual targeting by suggesting businesses not only based on current location but also on the user’s destination and traffic conditions, improving ad relevance and engagement.
Both platforms leverage precise location data through GPS, IP addresses, Wi-Fi, and cell tower triangulation to ensure ads reach users physically near or interested in the advertised locations. This makes them powerful tools for location-based marketing, helping businesses increase visibility, drive in-store visits, and improve conversion rates by reaching consumers at critical moments in their journey.
In summary:
| Feature | Google Maps Ads | Waze Ads |
|---|---|---|
| Platform | Google Maps app and website | Waze navigation app |
| Ad format | Sponsored pins, search results | Promoted pins, branded pins, zero-speed takeovers |
| Targeting | Location-based, keyword-driven, Performance Max | Real-time location and route-based targeting |
| Payment model | Pay-per-click (PPC) | Location-based ad placements |
| Best for | Local businesses seeking foot traffic and awareness | Businesses targeting drivers on the go |
| Key advantage | Integration with Google Business Profile and search | Real-time contextual ads based on driving route |
These tools are widely used in the Philippines and other markets to engage mobile consumers effectively by meeting them where they are physically located or heading.
Ang PH Ranking ay nag-aalok ng pinakamataas na kalidad ng mga serbisyo sa website traffic sa Pilipinas. Nagbibigay kami ng iba’t ibang uri ng serbisyo sa trapiko para sa aming mga kliyente, kabilang ang website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, at TikTok traffic. Ang aming website ay may 100% kasiyahan ng customer, kaya maaari kang bumili ng malaking dami ng SEO traffic online nang may kumpiyansa. Sa halagang 720 PHP bawat buwan, maaari mong agad pataasin ang trapiko sa website, pagandahin ang SEO performance, at pataasin ang iyong mga benta!
Nahihirapan bang pumili ng traffic package? Makipag-ugnayan sa amin, at tutulungan ka ng aming staff.
Libreng Konsultasyon