Bing Webmaster Tools (BWT) and Google Search Console (GSC) are both powerful platforms for monitoring and optimizing website performance in their respective search engines, but they have key differences and unique benefits.
| Aspect | Bing Webmaster Tools | Google Search Console |
|---|---|---|
| Search Performance Data | Tracks impressions, clicks, average position, CTR, and keyword data with up to 16 months of history. Includes backlink insights and competitor comparisons. | Provides detailed reports on search traffic, keywords, impressions, clicks, CTR, and mobile usability. Focuses on Core Web Vitals and mobile-first indexing. |
| Indexing & URL Management | Allows URL submission (up to 10,000 URLs/day), URL inspection, sitemap submission, and crawl control. Features IndexNow for instant content indexing notifications. | URL inspection tool for indexing status and crawl errors. Sitemap submission and limited URL indexing requests (about 25/day). |
| SEO Tools | Includes a unique SEO analysis tool (Site Scan) to detect SEO issues like broken links and missing metadata. Offers keyword research tools with related phrases and volumes. | Focuses on coverage and enhancement reports but lacks a built-in site scan or keyword research tool within the console (Google Ads is separate). |
| Backlink Analysis | Detailed backlink profile with referring domains and anchor text, including competitor backlink data. | Provides external and internal link data but less detailed backlink analysis compared to Bing. |
| Unique Features | - IndexNow protocol for faster indexing- Site Explorer for comprehensive site structure and analytics- Crawl control to schedule Bingbot visits- Built-in AI assistant (Copilot) for troubleshooting- Microsoft Clarity integration for user behavior insights | - Strong focus on mobile usability and Core Web Vitals- Integration with Google Analytics and other Google tools- Rich URL inspection details and mobile-first indexing focus |
| URL Blocking | Quick URL blocking tool faster than noindex tags. | URL removal requests take longer and require page blocking. |
| Keyword Research | Built-in keyword research tool still active and accurate. | Keyword tool phased out from Search Console; separate Google Ads tool used instead. |
Benefits of Bing Webmaster Tools:
- Faster content indexing via IndexNow, reducing delay in search visibility.
- Comprehensive SEO audit tools (Site Scan) to identify and fix technical SEO issues without third-party tools.
- More generous URL submission limits and crawl control features.
- Detailed backlink and competitor analysis.
- Useful for capturing Bing’s desktop traffic and audiences in sectors like B2B and eCommerce, diversifying organic reach beyond Google.
Benefits of Google Search Console:
- Deep integration with Google’s ecosystem, including Analytics and Ads.
- Strong emphasis on mobile-first indexing and Core Web Vitals, critical for Google rankings.
- Detailed URL inspection and coverage reports tailored to Google’s crawling and indexing.
- Essential for optimizing visibility on the dominant global search engine.
Summary: Using both tools together provides a holistic view of your website’s search performance across major engines. Bing Webmaster Tools offers unique features like IndexNow, SEO site scans, and more flexible URL submission, while Google Search Console excels in mobile usability insights and integration with Google’s ecosystem. The choice depends on your audience distribution and marketing goals, but leveraging both maximizes SEO opportunities.
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