Legal and ethical considerations in real estate online advertising primarily involve compliance with laws regulating e-commerce, consumer protection, truthful representation, licensing, and professional conduct.
Key points include:
-
Compliance with E-Commerce and Consumer Protection Laws: Online real estate advertising must adhere to laws such as the Internet Transactions Act (Republic Act No. 11967), which regulates business-to-consumer internet transactions. Violations, such as misleading offers or failure to disclose required information, can result in fines ranging from ₱5,000 to ₱100,000 and possible takedown of listings or advertisements.
-
Truthful and Non-Misleading Advertising: Advertisements must be accurate and not deceptive. Licensed entities are required to regularly review their online listings (at least every 31 days) to ensure information is current and not misleading. Displaying or distributing listings from other brokers requires authorization and must not be altered without permission.
-
Disclosure Requirements: Real estate licensees must include specific information in online communications and advertisements, such as their name, affiliated firm, office location, and licensing jurisdiction. This transparency helps consumers verify the legitimacy of the advertiser.
-
Licensing and Professional Regulation: Advertising real estate services online must comply with professional regulations governing real estate practitioners. Violations of the Real Estate Service Act (Republic Act No. 9646) can lead to fines of at least ₱100,000 or imprisonment, especially if committed by unlicensed practitioners or corporate officers responsible for the violation.
-
Ethical Conduct: Although specific online advertising ethics may not be explicitly detailed in the Code of Ethics for real estate service, general ethical principles apply, including honesty, fairness, and respect for client confidentiality and intellectual property rights.
In summary, real estate online advertising must be truthful, transparent, regularly updated, and comply with licensing and consumer protection laws to avoid legal penalties and uphold ethical standards.
Ang PH Ranking ay nag-aalok ng pinakamataas na kalidad ng mga serbisyo sa website traffic sa Pilipinas. Nagbibigay kami ng iba’t ibang uri ng serbisyo sa trapiko para sa aming mga kliyente, kabilang ang website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, at TikTok traffic. Ang aming website ay may 100% kasiyahan ng customer, kaya maaari kang bumili ng malaking dami ng SEO traffic online nang may kumpiyansa. Sa halagang 720 PHP bawat buwan, maaari mong agad pataasin ang trapiko sa website, pagandahin ang SEO performance, at pataasin ang iyong mga benta!
Nahihirapan bang pumili ng traffic package? Makipag-ugnayan sa amin, at tutulungan ka ng aming staff.
Libreng Konsultasyon