Additional Services to Include in Your Web Design Pricing: SEO, Maintenance, and Content

When including additional services in your web design pricing, the most valuable ones to consider are SEO, website maintenance, and content creation. These services enhance the website’s performance, longevity, and effectiveness beyond just the initial design.

SEO (Search Engine Optimization) is typically offered as a monthly retainer service because it requires ongoing work such as technical audits, keyword optimization, content marketing, and link building. Basic SEO packages may start around ₱50,000 per month and can go much higher depending on the scope and competitiveness of the market. SEO ensures your website ranks well on search engines, driving organic traffic and leads.

Website maintenance involves regular updates, security checks, backups, performance optimization, and content updates to keep the site running smoothly and securely. Maintenance can be priced as hourly rates, monthly retainers, or annual contracts. It is essential for protecting your investment and ensuring the website remains a reliable marketing tool.

Content services include creating and managing website content such as blog posts, product descriptions, and multimedia. Content is crucial for SEO and user engagement. Web design packages often include templates for different content types (e.g., blog layouts, product pages) to maintain consistency and brand identity.

In summary, a comprehensive web design pricing package should ideally bundle:

• Web design and development (wireframes, mockups, responsive templates)
• SEO services (monthly ongoing optimization and strategy)
• Website maintenance (security, updates, backups)
• Content creation and management (consistent, SEO-friendly content templates and production)

This approach not only adds value for clients but also creates recurring revenue streams for web designers.