To create and configure a Google Analytics 4 (GA4) property, follow these key steps:
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Create or Sign in to a Google Analytics Account
If you don’t have an account, create one. If you already have one, sign in and go to the Admin section. -
Create a New GA4 Property
In Admin, under the Property column, click Create Property. Enter a property name (e.g., your business or website name), select the reporting time zone and currency, then click Next. -
Provide Business Information
Fill in your industry category, business size, and how you plan to use Analytics. This helps Google tailor reports and features to your business. -
Set Up a Data Stream
Choose the platform you want to track: Web, iOS, or Android. For a website, select Web and enter your website URL and a descriptive stream name (e.g., “MySite Website”). -
Configure Enhanced Measurement
GA4 can automatically track common events like page views, scrolls, outbound clicks, site search, video engagement, and file downloads. You can enable or disable these in the stream settings. -
Get Your Measurement ID
After creating the data stream, you will see a Measurement ID (format: G-XXXXXXXXXX). This ID is essential for connecting your website or app to GA4 and collecting data. -
Add the GA4 Tag to Your Website
Use the Measurement ID to add the GA4 tag to your website. This can be done via Google Tag Manager, directly in your website’s code, or through your CMS/plugin. -
Optional: Use the GA4 Setup Assistant
If migrating from Universal Analytics, you can use the GA4 Setup Assistant to help connect your old property to GA4. However, it is generally recommended to set up GA4 fresh rather than migrating settings to avoid messy data. -
Configure Additional Settings
After setup, consider enabling Google signals for cross-device tracking, setting up conversions (goals), and customizing events as needed.
This process will establish a GA4 property ready to collect and analyze data from your website or app.
This guide synthesizes instructions from multiple sources to provide a clear, step-by-step workflow for creating and configuring a GA4 property.
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