The main pricing models for Facebook page management include:
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Fixed Monthly Fee: A flat rate covering agreed deliverables regardless of hours worked. This is common for ongoing management and provides predictable costs. Typical fees range from ₱15,000 to ₱70,000 per month depending on service scope, such as basic posting or full-service management including ads and community engagement.
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Hourly Rate: Charges based on actual hours worked, often used for consulting or ad hoc tasks. Hourly rates vary widely, typically from ₱500 to ₱3,000 per hour for freelancers or agencies, depending on expertise and task complexity.
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Performance-Based Pricing: Fees tied to achieving specific key performance indicators (KPIs) like engagement growth, leads, or sales. This model reduces upfront risk for clients but may result in higher costs per result. It is usually adopted when the provider is confident in the client’s product and funnel.
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Project-Based Pricing: A one-time fee for a defined project such as a campaign launch, page redesign, or social media overhaul. Pricing depends on project scope and complexity and is suitable for short-term or seasonal needs.
Additional Context
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Fixed Fee models are preferred for stable, ongoing management with clear deliverables like posting frequency and reporting.
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Hourly models offer flexibility for clients with fluctuating or short-term needs but can be less predictable and potentially more expensive if hours accumulate.
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Performance-Based models align payment with results but require clear metrics and may involve higher fees once success is achieved.
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Project-Based pricing suits clients needing specific campaigns or one-off services rather than continuous management.
Typical monthly budgets for Facebook page management services can range from ₱15,000 for basic management to ₱70,000 or more for comprehensive packages including ads and strategic consulting. Hourly consultations usually cost between ₱1,000 and ₱3,000 per hour.
This variety allows businesses to choose a pricing model that fits their budget, goals, and level of service required.
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