Digital Storytelling Techniques for Aspiring Journalists Covering Business

Aspiring journalists covering business can effectively use digital storytelling techniques such as scrollytelling, parallax images, embedded videos, animations, and interactive elements to create immersive, engaging narratives that go beyond traditional reporting. These techniques help transform complex business topics into relatable stories by incorporating multimedia elements that capture attention and convey emotional and factual depth.

Key digital storytelling techniques for business journalism include:

• Scrollytelling: Guides readers through a story with smooth scrolling effects, combining text, images, and animations to enhance engagement without overshadowing the narrative.
• Parallax images and animations: Layered visuals and subtle animations create depth and highlight key points, making business stories visually appealing and easier to understand.
• Embedded videos and audio narration: Adding interviews, customer testimonials, or expert commentary enriches the story and provides multiple perspectives.
• Product and customer success narratives: Telling stories about how products or services solve real problems or improve lives builds trust and relevance for business audiences.
• Brand storytelling: Sharing the history, values, and mission of companies helps humanize businesses and connect with audiences on a deeper level.

For aspiring journalists, the focus should be on crafting narratives with clear plots, characters, and themes that take the audience on a journey, rather than merely presenting facts with images. Digital storytelling is about skillfully combining multimedia tools to communicate complex business topics in a compelling, accessible way.

In practice, journalists can use platforms and tools that support these techniques to produce stories that are not only informative but also emotionally resonant and visually engaging, helping audiences better understand business issues and their impacts.