How iHerb's Accessibility and Localization Drive Customer Growth

iHerb drives customer growth primarily through accessibility and localization strategies that create a seamless, culturally relevant shopping experience and efficient delivery for global consumers.

Key factors include:

• Multilingual and Multi-currency Platform: iHerb supports 16 languages and multiple local currencies, enabling customers to shop in their preferred language and currency, which reduces friction and builds trust in diverse markets.

• Localized Shipping and Logistics: By using Free Trade Zone routing and partnerships with global and local carriers (e.g., DHL, Yamato, SF Express), iHerb offers affordable, tax-efficient, and reliable delivery options that overcome traditional cross-border barriers like customs and import taxes. This approach benefits resellers and SMEs by lowering costs and enabling profitable local distribution.

• Cultural Adaptation: iHerb’s localization goes beyond language to include adapting product offerings, marketing, and user experience to local consumer preferences and cultural nuances, fostering deeper emotional connections and trust with customers.

• Marketplace and Social Commerce Integration: Leveraging popular global marketplaces (Amazon, Walmart, Rakuten, etc.) and social platforms (TikTok, Facebook, Instagram), iHerb meets customers where they shop and engage, expanding reach and driving discovery of its products.

• Customer Experience and Engagement: iHerb invests in personalized recommendations, content localization, and faster delivery to enhance loyalty and repeat purchases, which supports sustained growth.

Together, these strategies allow iHerb to effectively serve a global audience with localized precision, making health and wellness products accessible and appealing to customers worldwide, including emerging middle-class markets with growing demand for quality supplements and natural products.