The Google Search Core Update of June 2025 has had a significant impact on SEO rankings, causing major shifts in search engine results pages (SERPs) and organic traffic for many websites. This update led to an estimated 15-20% reduction in Google's overall search index, with a particularly severe effect on affiliate sites, content farms, and AI-generated content-heavy publishers.
Key impacts include:
- Massive de-indexing of pages, especially those with low-quality or non-original content such as generic informational pages, product comparison pages without original research, "best of" lists lacking expert evaluation, and news aggregation without original commentary.
- Extreme traffic volatility, with some sites losing 70-90% of their organic traffic overnight due to the reshuffling of rankings and replacement of previously high-ranking pages by new ones.
- The update emphasizes content quality, originality, and user intent, rewarding pages that provide authentic, user-friendly, and well-researched content while penalizing thin, AI-scraped, or duplicated content.
- Mobile speed and user experience have become more critical ranking signals in this update.
The rollout took about three weeks to complete, and Google has reiterated that ranking drops are not necessarily penalties but reflect changes in how content quality and relevance are assessed. Recovery is possible but requires comprehensive content optimization to meet the enhanced quality standards; sites that fail to improve may remain deindexed for months.
Additionally, some sites previously impacted by earlier updates, such as the Helpful Content Update, have shown partial recovery, indicating that continuous improvement aligned with Google's quality guidelines can restore rankings over time.
In summary, the June 2025 Google Core Update demands a focus on original, high-quality, user-centric content and technical performance improvements like mobile speed to maintain or regain SEO rankings. Websites relying on low-value or duplicated content are most at risk of losing visibility.
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