The costs of a web design project typically break down into five main phases: Discovery, Design, Development, Testing, and Maintenance, each with distinct scopes and cost ranges.
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Discovery
This phase involves initial consultation, planning, and research to understand project goals, target audience, and features. Deliverables often include wireframes, user flows, and a project brief. Costs can range from around $1,000 to $4,000 depending on complexity and depth of research. -
Design
Design focuses on creating the visual layout, user interface (UI), and user experience (UX). This includes mockups, custom icons, branding, and responsive design. Design costs vary widely but typically fall between $600 to $4,400 per hour or ₱50,000 to ₱500,000 per project, depending on the designer’s expertise and project scope. -
Development
Development is the coding and technical build-out of the website, including front-end (HTML, CSS, JavaScript, animations) and back-end (CMS setup, plugins, APIs). Development costs can range from $2,000 to $8,000 or more, depending on features and complexity. Expert developers may charge ₱20,000 to ₱195,000 per month. -
Testing
Testing ensures the website functions correctly across devices and browsers, includes performance tuning, security checks, and bug fixes. QA and launch costs typically range from $800 to $2,000. -
Maintenance
Ongoing maintenance covers updates, security patches, backups, and minor changes post-launch. Monthly maintenance fees can be around ₱1,000 to ₱2,000 or more depending on service level.
Cost Summary by Project Complexity (USD)
| Phase | Simple Website | Mid-range Website | Custom Website |
|---|---|---|---|
| Discovery & UI/UX | $1,000–$4,000 | Included in range | Included in range |
| Front-end Build | $2,000–$6,000 | Included in range | Included in range |
| Back-end Development | $3,000–$8,000 | Included in range | Included in range |
| QA & Launch | $800–$2,000 | Included in range | Included in range |
| Total Project Cost | $1,000–$3,000 | $3,000–$7,000 | Starting at $10,000+ |
Simple websites are suitable for small projects like landing pages, while mid-range sites serve startups with more pages and features. Custom websites support complex needs like e-commerce, API integrations, and accessibility compliance.
Additional Cost Factors
- Domain registration: $20–$60 per year
- Web hosting: ₱1,200 to ₱6,000 annually
- Content creation: Often a separate cost depending on volume and quality requirements
Understanding these phases and their costs helps in budgeting realistically and managing expectations throughout the web design project lifecycle.
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