To assess if Facebook page management fees are worth it, you should evaluate the return on investment (ROI) by analyzing key performance metrics relative to the fees charged. Important factors include:
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Cost Per Result (CPR): Calculate how much you pay on average for each desired action (e.g., purchase, lead) generated by Facebook ads. Divide total ad spend by the number of results to get CPR. Lower CPR indicates more efficient spending.
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Return on Ad Spend (ROAS): Measure the revenue generated from Facebook ads divided by the ad cost. A ROAS greater than 1 means you earn more than you spend, indicating worthwhile investment.
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Cost Per Click (CPC) and Cost Per Mille (CPM): Compare the cost per click and cost per 1,000 impressions against industry benchmarks. For example, average CPM globally is around $10.32, and CPC ranges from $0.18 to $1.85 depending on campaign goals.
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Engagement and Reach Metrics: Look at ad impressions, reach, click-through rate (CTR), and engagement to determine if the management service is effectively growing your audience and brand awareness.
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Scope and Quality of Services: Consider what the management fees cover—content creation, audience targeting, ad optimization, reporting, and strategy. Higher fees may be justified if the agency delivers comprehensive, tailored services aligned with your business goals.
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Pricing Context: Social media management fees can vary widely, typically starting from around ₱25,000 to ₱100,000+ per month depending on service scope, audience size, and content complexity.
In summary, Facebook page management fees are worth it if the increase in conversions, engagement, and revenue exceeds the cost of the service. Use Facebook ad metrics (CPR, ROAS, CPC, CPM) and qualitative factors (service scope, alignment with goals) to make an informed decision.
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