How Brands Like Netflix, Wendy’s, and Gymshark Succeed on Threads

Brands like Netflix, Wendy’s, and Gymshark succeed on Threads by adopting a playful, conversational, and community-focused approach that differs from their traditional social media strategies.

• Netflix uses Threads to share behind-the-scenes content, witty commentary, memes, and teasers for new releases, engaging fans in a casual tone that humanizes the brand and boosts interaction. They also retweet related Netflix accounts to amplify engagement and stay aligned with trending conversations.

• Wendy’s leverages its well-known witty and playful tone, posting memes, jokes, and engaging directly with followers and other brands. Their strategy focuses on humor, real-time conversations, and pop culture references, which helps their posts go viral and build a strong, interactive community with over 460k followers by mid-2025.

• Gymshark connects with its audience by posting about the real experiences of working out, including both the joys and struggles, often using humor and relatable fitness memes. This authentic and community-driven content keeps followers engaged and fosters a strong sense of belonging.

Additional insights:

• These brands avoid simply reposting content from other platforms like Twitter; instead, they tailor their Threads content to be more playful, meme-driven, and conversational, which resonates well with the Threads audience.

• Consistent posting and engaging with trending topics or other brands help maintain visibility and relevance on Threads.

• The initial hype around Threads boosts engagement, but brands focus on keeping content interesting to retain followers long-term.

In summary, Netflix, Wendy’s, and Gymshark succeed on Threads by prioritizing humor, authenticity, community interaction, and trend participation, creating a distinct and engaging presence that leverages the platform’s conversational nature.