Brand identity is the visual and verbal representation of a brand, consisting of tangible elements like the logo, color scheme, typography, slogan, and tone of voice that express the brand’s personality and core values. It is how a brand wants to be perceived and serves as its "public face".
Branding, on the other hand, is the strategic process of creating, developing, and sustaining a brand. It involves shaping the brand identity, defining the brand’s values, personality, and unique selling proposition, and managing how the brand is communicated and experienced by customers. Branding is an active, ongoing effort to build a unique image and emotional connection with the audience.
In summary:
| Aspect | Brand Identity | Branding |
|---|---|---|
| Definition | Visual and verbal elements representing the brand (logo, colors, typography, tone) | Strategic process of creating and managing the brand |
| Nature | Tangible, designed by the brand itself | Intangible, ongoing effort and strategy |
| Purpose | To communicate the brand’s personality and values visually and verbally | To shape how the brand is perceived and experienced |
| Example | Logo, color palette, slogan | Marketing campaigns, customer service, messaging |
Thus, brand identity is a component of branding—it is what branding creates and manages to build a strong, recognizable brand.
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Nahihirapan bang pumili ng traffic package? Makipag-ugnayan sa amin, at tutulungan ka ng aming staff.
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