SEO agencies generally charge significantly more than freelancers due to broader service scope, larger teams, and access to advanced tools, while freelancers offer more affordable, specialized, and flexible SEO services.
Cost Differences
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Freelancers typically charge between $500 to $5,000 per month or project-based fees in the same range, depending on expertise and project complexity. In the Philippines, freelancers may charge from around ₱3,000 to ₱100,000 per consultation session or monthly retainers on the lower end compared to agencies.
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Agencies usually charge from $3,000 up to $25,000 or more per project, reflecting their comprehensive service offerings. In the Philippines, agency fees can be 2x to 5x higher than freelancers, often ranging from ₱50,000 to ₱500,000+ monthly depending on project scale and complexity.
Service Scope Differences
| Aspect | SEO Freelancer | SEO Agency |
|---|---|---|
| Expertise | Specialized, often niche-focused | Diverse team with varied skills |
| Services Offered | Specific tasks (e.g., audits, keyword research) | Full-scale SEO: audits, keyword research, content strategy, technical SEO, link building, competitor analysis |
| Resources | Limited to personal tools | Access to advanced tools and technologies |
| Project Size | Best for smaller, well-defined projects | Can handle large, complex, multi-faceted projects |
| Communication | Direct, often faster responses | Structured, multiple points of contact |
| Scalability | Limited capacity | High scalability with larger teams |
| Accountability | Informal, reputation-based | Formal contracts and established processes |
Summary
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Freelancers are cost-effective for businesses with clear, specific SEO needs or smaller budgets, offering flexibility and personalized attention.
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Agencies justify higher costs by providing comprehensive, scalable SEO solutions with a team of experts and advanced resources, suitable for larger or more complex SEO campaigns.
Choosing between the two depends on your business size, SEO goals, budget, and the complexity of the required SEO work.
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Nahihirapan bang pumili ng traffic package? Makipag-ugnayan sa amin, at tutulungan ka ng aming staff.
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